Menu
Posted: Feb 13, 2018
Comments: 0

The Practicality of AI for Voice Banking

In a recent article on ThePaymentsReview.com titled Trellance Predictions for 2018, Artificial Intelligence (AI) was touted as having “become a must-have in the everchanging market. Credit unions need to make AI a part of their strategy to continue competing in the payments and lending space.”

Read more
Posted: Feb 2, 2018
Categories: Marketing, Social Media
Comments: 0

5 Steps to Take During a Social Media Crisis

[Editor's Note: This article was previously published on “Anthem”, the online News & Info site of the Northwest Credit Union Association, and has been modified.]

Today, the consensus is that it is integral for you to have a strong online presence if you want to build a strong brand. With so much information being consumed online, it is almost impossible to build a brand without incorporating social media, a blog and/or a website into your content marketing strategy. According to a blog post on matchsticksocial.com, statistics show that “53% of Americans who follow brands on social media are more loyal to those brands; 71% of consumers who have a good social media service experience with a brand are likely to recommend it to others and 33% of people prefer to contact a company through social media as opposed to by phone.”

Read more
Posted: Jan 29, 2018
Comments: 0

In keeping with the tradition started last year, where we scored how well we did on the previous year’s predictions, here is a look at what we thought was going to happen in 2017, versus what really did.

Read more
Posted: Jan 18, 2018
Comments: 0

Credit Unions will work together, through CUSOs, to aggregate data across multiple credit unions, sharing needs, sharing staff expertise, and sharing solutions.

“In 2018, we believe our member credit unions will be focused on growth strategies and remaining profitable” according to Tom Davis, President and CEO of Trellance. In a recent interview on CU Today, Tom stated that credit unions will be “concentrating on ways to generate and increase non-interest income, improve earnings, acquire new—primarily younger—members and decrease fraud.”

Read more
Posted: Jan 18, 2018
Comments: 0
Author: Alexis Nab

Trellance's Optimize Credit Line Increase Program plays a pivotal role

Texas-based Randolph Brooks FCU strives to offer the best-in-class financial solutions to its members.  However, while their quarterly business reviews showed that their credit card program was performing well in comparison to their credit union peers, they wanted to achieve more from their program.  “Through strategic analysis, we identified slower card acquisition and transaction growth than what is expected of a portfolio of our size”, noted Deana Bartel, Vice President of Payments Services.

Read more
RSS
12345678910Last

search

Featured Stories