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Posted: Nov 10, 2017
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Author: Lou Grilli

Apple joins a growing list of ways friends and family can send money to each other. Will Apple find success with their version?

Apple launched its person-to-person (P2P) payments service, Apple Pay Cash, riding on top of Apple’s iMessage, thereby joining a long list of other tech companies who also offer P2P, including PayPal, Square, Venmo, Facebook, Google, SnapChat, Zelle, PopMoney, and several others. With this service, Apple is hoping to generate new P2P users in a demographic that typically shied away from P2P apps more popular with younger users, and possibly spur increased use of Apple Pay, the tap-to-pay capability of iPhones and Apple Watches.
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Posted: Nov 9, 2017
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A recent CNN Money article, Millennials Aren’t Opening Credit Cards. That’s a Mistake, caught my eye.   While the article does talk about the benefits for Millennials to open a credit card such as building a credit score, earning rewards, and fraud protection, it also mentions that the Card Act made it harder for Millennials to open credit cards.  The Card Act didn’t make it harder for Millennials (or other generations) to open credit cards, issuers did by their interpretation of the Card Act requirement of “proof of ability to pay”. 

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Posted: Nov 3, 2017
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Author: Lou Grilli

Another way Credit Unions can keep members happy, reduce declines, and keep cards top-of-wallet.

The ability for an issuer to approve a “Partial Authorization” has been available since 2005, yet most issuers and merchants still don’t take advantage of it. As a result, transactions on debit, prepaid, and gift cards frequently get declined, resulting in frustrated cardholders, and lost sales. 

Simply put, a Partial Authorization occurs when an authorization request for a card presented to a merchant is attempted for the full amount of the transaction and, if there are not enough funds in the debit or prepaid or gift account available to cover the full amount, the authorization is approved for the amount available. This allows the cardholder to use the available amount in the account, and for the merchant to obtain an additional form of payment for the difference. For non-reloadable gift Cards, the issuers will also return a card balance which will be printed on the receipt. Partial Authorization keeps transactions alive without the merchant telling a customer it has been declined and allows the cardholder to pay the remaining amount with another form of payment.

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Posted: Oct 26, 2017
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5 Tips for Building Brand Recognition

(Editor’s Note: This article was previously published on CU Insight)

Back in the day, the standard to having the ultimate brand recognition was making your brand a “household name” meaning it would become a staple or necessity in homes, such as Kleenex and Band-Aids. Today, the standard is making it a verb, that is your brand becomes the word that names the action that is being taken. We no longer ask did you research it, we ask did you “Google” it. And in the payments space, we have observed the PayPal owned Venmo, the peer-to-peer (P2P) payment option of choice for many millennials, achieve this status in a relatively short period of time. We now say “Venmo” me the money.

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Posted: Oct 19, 2017
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What credit unions need to be on the look out for

The recent breach of Equifax accounts represented something far worse than breaches of card data (such as name, card number, expiry, and in some cases addresses) as has happened at Home Depot, Target, Chipotle, Arby’s, Michael’s and several other brick and mortar and online locations. In this case, much more than card data was compromised.  The data stored at Equifax includes social security numbers, account history, drivers’ license numbers, phone numbers, email addresses, birthdates, history of previous addresses and employers – all the information that is used to verify new banking customers or to reset lost passwords.

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