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Posted: Feb 21, 2018
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Use of debit continues to grow as consumers shift their cash and check spend to the convenience of plastic. According to the Fed, the number of debit payments increased from 56.5 billion in 2012 to 69.5 billion in 2015, the largest increase in the number of payments among the payment types. More recently, and more relevantly, Trellance credit unions saw their Visa Signature Debit transactions grow year over year in January 2018 by 8.83%. Yet at the same time, credit unions are seeing a decline in average debit interchange. So, what is going on?

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Posted: Feb 13, 2018
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The Practicality of AI for Voice Banking

In a recent article on ThePaymentsReview.com titled Trellance Predictions for 2018, Artificial Intelligence (AI) was touted as having “become a must-have in the everchanging market. Credit unions need to make AI a part of their strategy to continue competing in the payments and lending space.”

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Posted: Feb 2, 2018
Categories: Marketing, Social Media
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5 Steps to Take During a Social Media Crisis

[Editor's Note: This article was previously published on “Anthem”, the online News & Info site of the Northwest Credit Union Association, and has been modified.]

Today, the consensus is that it is integral for you to have a strong online presence if you want to build a strong brand. With so much information being consumed online, it is almost impossible to build a brand without incorporating social media, a blog and/or a website into your content marketing strategy. According to a blog post on matchsticksocial.com, statistics show that “53% of Americans who follow brands on social media are more loyal to those brands; 71% of consumers who have a good social media service experience with a brand are likely to recommend it to others and 33% of people prefer to contact a company through social media as opposed to by phone.”

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Posted: Jan 29, 2018
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In keeping with the tradition started last year, where we scored how well we did on the previous year’s predictions, here is a look at what we thought was going to happen in 2017, versus what really did.

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Posted: Jan 18, 2018
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Credit Unions will work together, through CUSOs, to aggregate data across multiple credit unions, sharing needs, sharing staff expertise, and sharing solutions.

“In 2018, we believe our member credit unions will be focused on growth strategies and remaining profitable” according to Tom Davis, President and CEO of Trellance. In a recent interview on CU Today, Tom stated that credit unions will be “concentrating on ways to generate and increase non-interest income, improve earnings, acquire new—primarily younger—members and decrease fraud.”

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