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Posted: Sep 19, 2018
Categories: Credit Cards, Marketing
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[Editor’s Note: This article was previously published in the CU Today, and has been modified.]


It’s no surprise that card issuers are pursuing the affluent consumer with their credit card offerings. These cardholders generally contribute 60% more spend than non-affluent cardholders and their monthly spend is 3.6X greater than cardholders with traditional credit cards. Therefore, these consumers are spending and transacting more frequently, which equates to higher revenue for the issuer.

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Posted: Jan 12, 2018
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Recent performance data from NCUA and Callahan & Associates show several positive trends. But looks can be deceiving.

The role of the Portfolio Consultant at Trellance means being able to paint the picture for member/owner credit unions as to exactly how their credit card portfolio is performing. Each quarter, average credit union performance is released, which for the last very many quarters have all shown positive trends.

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Posted: Feb 16, 2017
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Opportunity for credit unions. No cost to the issuer. Members reap rewards.

Samsung recently announced a valuable addition to Samsung Pay - Rewards. This represents some unique opportunities for credit unions to promote usage of credit-union-branded cards in Samsung Pay, with rewards to the cardholder, at no cost to the issuer.

Samsung’s rewards program offers an escalating earnings program: 10 points per purchase, regardless of amount, ramping up to the Platinum level where members earn 40 points per purchase if the cardholder makes 30 purchases each month using Samsung Pay on a Samsung phone or Gear watch. Redemption options include a $20 Visa prepaid card for 2,500 points, a Gear Fit2 for 8,000 points, among other items. That means that power-shopper paying everywhere with their Samsung Pay who achieves Platinum status could earn a $20 gift card every two and a half months, or can get a Fit2 in a little over 6 and a half months. Granted, this is not as rich as most credit card reward programs, but this is in addition to any rewards that a credit union offers, such as ScoreCard ... at no cost to the credit union. 

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