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Posted: Jun 8, 2017
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Author: Paul Castner

Google's Loren Hudziak says look at what's possible and then go beyond that.

“To make technological break-throughs, we need to reconstruct the mental model we have about technology. We can’t look at technology based on how it affects what we do, in our daily lives or in the credit union industry. There are concepts people have heard of, understand somewhat, but still view them through today’s lenses, instead of a view to the future.” Google Solutions Architect Loren Hudziak gave a historic example of this concept to the 350+ credit union attendees during the 2017 CSCU annual conference.
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Posted: May 31, 2017
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Author: Paul Castner

Bob Legters, FIS Chief Product Officer, presents his ideas at CSCU’s 2017 Annual Conference.

“When people think about types of payments, they generally view their money in two buckets – the money they have, including dollars in debit accounts, savings, investments, even rewards points, and the money they don’t have, including the money they can borrow or leverage plus access to other people’s money.” That is one of the thought-provoking concepts proffered by FIS Chief Product Officer, Bob Legters, at CSCU’s 2017 Annual Conference.
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Posted: May 4, 2017
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Author: Paul Castner

Fact: The number of connected devices is expected to pass 50 billion by 2020.

“Start with a device, such as a Brita filtered water pitcher, provide a power source (such as a battery), add the ability to communicate (such as Wi-Fi or Bluetooth), install a sensor (in this case, the ability for the water pitcher to measure how much water has been poured since the last time the filter was replaced), and add intelligence (in the form of a microprocessor) and you have the very definition of a connected device.” That was the explanation that Tom Davis, SVP Finance and Technology at CSCU, gave to start off his keynote session at CSCU’s recently held 2017 Annual Conference that focused on the future of payments. The Brita Infinity water pitcher is just one example of a connected device. The number of connected devices is expected to pass 50 billion by the year 2020, according to Davis.

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Posted: Apr 26, 2017
Categories: Millennials, Marketing
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Author: Paul Castner

Generational Marketing Expert Jason Dorsey Keynotes at the 2017 CSCU Annual Conference

“Things are going to change; credit unions can adapt or be left behind”. That was the message Jason Dorsey had for the over 350+ credit union attendees at CSCU’s 2017 Annual Conference. “If you don’t win in digital, there is no credit union” referring to the propensity for younger generations, millennials and Gen Z (those born since 1996) to use mobile for just about every aspect of their lives. “Opening up a new account is not exciting to a millennial”.  When attending an event, the first question a millennial asks is, “What’s the hashtag?”

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Posted: Feb 26, 2017
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Author: Paul Castner

"Insights Wall" & Albert Einstein Set the Stage for New "Payments Simplified" Branding

Washington, D.C. (February 26, 2017) - CSCU launched its new brand platform: “Payments Simplified,” on Sunday at the Governmental Affairs Conference (GAC) 2017 in Washington, D.C. Included in the debut is an exciting new CSCU trade show experience designed to reflect the organization’s revised brand positioning. 

"The clean, graphic look illustrates CSCU’s ability to simplify payments, while the 3-dimensional design expresses the depth of CSCU’s expertise in payments," says Antonio Hill, CSCU Vice President of Marketing.  "The use of white and grays together with CSCU blue is a distinctive approach that will help CSCU stand out from competitors in the credit union space," Hill explains. Central to CSCU delivering on its brand promise of simplifying payments is its partnership with global card processor FIS; comprehensive thought leadership initiatives for credit unions leaders; plus the know-how that comes from the experts at CSCU’s Optimize Consulting Services.  

A major focus at CSCU's booth is the introduction of the “Insights Wall,” where visitors walk up to the wall and pull out an “Insights Card” from pockets or envelopes adhered to the wall.  Each card provides a brief insight on critical topics that are impacting credit unions today and in the future.  A person pulling an insights card could win a Starbuck’s gift card if they were lucky to select a winning card.  Additionally, to help with telling the story of simplifying complexity, CSCU has brought Dr. Albert Einstein back to life.  Arguably the smartest person to inhabit Earth, Einstein will assist booth visitors with selecting insights cards and in taking selfies. Hill points out that it was Einstein who said, “The definition of genius is taking the complex and making it simple,” a quote that provided inspiration for the new brand campaign.

Following Are The Insights Featured On The CSCU Insights Cards at GAC -



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