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Posted: May 30, 2017
Categories: Marketing
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Why content is the most powerful tool in building & maintaining your brand

They say “cash is king” but so is content in the world of marketing. PR & communications plans have evolved from the days when our focus was solely on press releases, print ads, radio and TV commercials and a website describing our products and services. Today, a good PR & Communications plan still incorporates these elements, but it is largely focused on content creation, distribution and management that goes beyond selling and into positioning your brand as an expert in the market. In fact, it may be more accurate to refer to these plans as content marketing plans; and they play an even bigger role in driving your overall marketing strategy.

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Posted: May 10, 2017
Categories: Marketing
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How getting your employees involved can help to grow your CU's brand

Social Media has become a mainstay in the way we communicate today. Recent statistics on SocialMediaToday.com, states that there are 1.9 billion unique monthly users on Facebook; 1 billion on YouTube; 600 million on Instagram; 317 million on Twitter; 106 million on LinkedIn and millions of users joining many other channels monthly. With these numbers, there are very few people who would argue against the fact that social media has become an essential means of communicating. The magnitude of this is emphasized when we experience the impact of information “going viral”. In seconds, the world is watching.

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Posted: Apr 26, 2017
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So says CSCU Bob Hackney at the CSCU 2017 Annual Conference

“The future ain’t what it used to be,” was a quote from Yogi Berra. Who knew that a New York Yankees catcher and manager from the 50’s and 60’s would be talking about payments?” That was the thought-provoking opening by CSCU’s president, Bob Hackney during the CSCU 2017 Annual Conference held in Orlando. 

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