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Posted: Feb 26, 2017
Comments: 0
Author: Paul Castner

"Insights Wall" & Albert Einstein Set the Stage for New "Payments Simplified" Branding

Washington, D.C. (February 26, 2017) - CSCU launched its new brand platform: “Payments Simplified,” on Sunday at the Governmental Affairs Conference (GAC) 2017 in Washington, D.C. Included in the debut is an exciting new CSCU trade show experience designed to reflect the organization’s revised brand positioning. 

"The clean, graphic look illustrates CSCU’s ability to simplify payments, while the 3-dimensional design expresses the depth of CSCU’s expertise in payments," says Antonio Hill, CSCU Vice President of Marketing.  "The use of white and grays together with CSCU blue is a distinctive approach that will help CSCU stand out from competitors in the credit union space," Hill explains. Central to CSCU delivering on its brand promise of simplifying payments is its partnership with global card processor FIS; comprehensive thought leadership initiatives for credit unions leaders; plus the know-how that comes from the experts at CSCU’s Optimize Consulting Services.  

A major focus at CSCU's booth is the introduction of the “Insights Wall,” where visitors walk up to the wall and pull out an “Insights Card” from pockets or envelopes adhered to the wall.  Each card provides a brief insight on critical topics that are impacting credit unions today and in the future.  A person pulling an insights card could win a Starbuck’s gift card if they were lucky to select a winning card.  Additionally, to help with telling the story of simplifying complexity, CSCU has brought Dr. Albert Einstein back to life.  Arguably the smartest person to inhabit Earth, Einstein will assist booth visitors with selecting insights cards and in taking selfies. Hill points out that it was Einstein who said, “The definition of genius is taking the complex and making it simple,” a quote that provided inspiration for the new brand campaign.

Following Are The Insights Featured On The CSCU Insights Cards at GAC -



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Posted: Feb 16, 2017
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Opportunity for credit unions. No cost to the issuer. Members reap rewards.

Samsung recently announced a valuable addition to Samsung Pay - Rewards. This represents some unique opportunities for credit unions to promote usage of credit-union-branded cards in Samsung Pay, with rewards to the cardholder, at no cost to the issuer.

Samsung’s rewards program offers an escalating earnings program: 10 points per purchase, regardless of amount, ramping up to the Platinum level where members earn 40 points per purchase if the cardholder makes 30 purchases each month using Samsung Pay on a Samsung phone or Gear watch. Redemption options include a $20 Visa prepaid card for 2,500 points, a Gear Fit2 for 8,000 points, among other items. That means that power-shopper paying everywhere with their Samsung Pay who achieves Platinum status could earn a $20 gift card every two and a half months, or can get a Fit2 in a little over 6 and a half months. Granted, this is not as rich as most credit card reward programs, but this is in addition to any rewards that a credit union offers, such as ScoreCard ... at no cost to the credit union. 

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Posted: Jan 26, 2017
Comments: 0
Author: Barney Moore

An impressive 20.5% year-over-year revenue increase grabs the board's attention.

Over the past five years, the payments landscape has rapidly evolved and many credit unions are now taking advantage of various initiatives and solutions to remain relevant and improve their business portfolios. One credit union in particular has experienced significant growth in business after partnering with CSCU. ProMedica Federal Credit Union’s Marketing/Business Development Director, Chris Tarsha, shares the experience of being a part of CSCU’s Optimize Program. He and his team used the Portfolio Growth Solutions (PGS) product with expert guidance from their CSCU portfolio consultant.
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Posted: Jan 19, 2017
Categories: Debit Cards, Fraud
Comments: 0
Author: Lou Grilli

Bold move by Oregon-based credit union stems the rapid rise in fraudulent card activities.

Due to high fraud one weekend at Walmart locations in California and Arizona, Trailhead Credit Union, a $110 million in asset credit union based in Portland, Oregon made the bold decision to stem the fraud by blocking their debit cards from being used at Walmart in those two states.

This decision was not made lightly; even though stores in their home state of Oregon were not blocked, Trailhead members vacationing or retired in those two states could be impacted.

ThePaymentsReview spoke with Jim McCarthy, CEO and Gail James, EVP about the decision process and its impact on their members.

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Posted: Jan 18, 2017
Comments: 2
Author: Lou Grilli

Imagine a day when data breaches yield no usable card numbers.

While many authors are making their predictions for 2017, predictions for battling payment fraud need to take a much broader view. Imagine a safer world of payments where credit and debit card fraud is mitigated through technologies. The mag stripe is gone forever, and mobile payments as well as terminal-free check-outs rely on tokens instead of an actual 16 digit Primary Account Number (PAN). And for those who still insist on holding a piece of plastic in their wallet, cards will have smart security measures – a biometric scan device on the card to prevent lost/stolen usage; geolocation capability built into the card to assist in POS authorization; and a dynamic PAN and CVV displayed on a screen on the card for use in ecommerce purchases to prevent fraudulent online use.
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