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Posted: Feb 26, 2017
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Author: Paul Castner

"Insights Wall" & Albert Einstein Set the Stage for New "Payments Simplified" Branding

Washington, D.C. (February 26, 2017) - CSCU launched its new brand platform: “Payments Simplified,” on Sunday at the Governmental Affairs Conference (GAC) 2017 in Washington, D.C. Included in the debut is an exciting new CSCU trade show experience designed to reflect the organization’s revised brand positioning. 

"The clean, graphic look illustrates CSCU’s ability to simplify payments, while the 3-dimensional design expresses the depth of CSCU’s expertise in payments," says Antonio Hill, CSCU Vice President of Marketing.  "The use of white and grays together with CSCU blue is a distinctive approach that will help CSCU stand out from competitors in the credit union space," Hill explains. Central to CSCU delivering on its brand promise of simplifying payments is its partnership with global card processor FIS; comprehensive thought leadership initiatives for credit unions leaders; plus the know-how that comes from the experts at CSCU’s Optimize Consulting Services.  

A major focus at CSCU's booth is the introduction of the “Insights Wall,” where visitors walk up to the wall and pull out an “Insights Card” from pockets or envelopes adhered to the wall.  Each card provides a brief insight on critical topics that are impacting credit unions today and in the future.  A person pulling an insights card could win a Starbuck’s gift card if they were lucky to select a winning card.  Additionally, to help with telling the story of simplifying complexity, CSCU has brought Dr. Albert Einstein back to life.  Arguably the smartest person to inhabit Earth, Einstein will assist booth visitors with selecting insights cards and in taking selfies. Hill points out that it was Einstein who said, “The definition of genius is taking the complex and making it simple,” a quote that provided inspiration for the new brand campaign.

Following Are The Insights Featured On The CSCU Insights Cards at GAC -



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Posted: Feb 16, 2017
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Opportunity for credit unions. No cost to the issuer. Members reap rewards.

Samsung recently announced a valuable addition to Samsung Pay - Rewards. This represents some unique opportunities for credit unions to promote usage of credit-union-branded cards in Samsung Pay, with rewards to the cardholder, at no cost to the issuer.

Samsung’s rewards program offers an escalating earnings program: 10 points per purchase, regardless of amount, ramping up to the Platinum level where members earn 40 points per purchase if the cardholder makes 30 purchases each month using Samsung Pay on a Samsung phone or Gear watch. Redemption options include a $20 Visa prepaid card for 2,500 points, a Gear Fit2 for 8,000 points, among other items. That means that power-shopper paying everywhere with their Samsung Pay who achieves Platinum status could earn a $20 gift card every two and a half months, or can get a Fit2 in a little over 6 and a half months. Granted, this is not as rich as most credit card reward programs, but this is in addition to any rewards that a credit union offers, such as ScoreCard ... at no cost to the credit union. 

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Posted: Feb 6, 2017
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Author: Paul Castner

CSCU payments prognosticators are at it again!

It’s time to put our carefully laid plans for 2017 into action. What will 2017 bring? We asked two CSCU thought leaders to share with us their predictions for the year and implications for the credit union community.

Tom Davis, CSCU’s SVP of Finance & Technology, gave us his top predictions:

Checkout-less shopping will proliferate.  Merchants like Chipotle and Taco Bell have already released their “order ahead” and “checkout-less” shopping apps.  Sam’s Club joined the party when they released their “Scan and Go” app in 2016.  Amazon’s new checkout-less grocery store is taking all of this a step further.  These apps and shopping experiences provide real conveniences that consumers value

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Posted: Jan 18, 2017
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Author: Lou Grilli

Imagine a day when data breaches yield no usable card numbers.

While many authors are making their predictions for 2017, predictions for battling payment fraud need to take a much broader view. Imagine a safer world of payments where credit and debit card fraud is mitigated through technologies. The mag stripe is gone forever, and mobile payments as well as terminal-free check-outs rely on tokens instead of an actual 16 digit Primary Account Number (PAN). And for those who still insist on holding a piece of plastic in their wallet, cards will have smart security measures – a biometric scan device on the card to prevent lost/stolen usage; geolocation capability built into the card to assist in POS authorization; and a dynamic PAN and CVV displayed on a screen on the card for use in ecommerce purchases to prevent fraudulent online use.
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Posted: Jan 17, 2017
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Author: Paul Castner

Focus will be on the future of payments. Featured presenters announced.

CSCU announced the theme and featured presenters for the CSCU 2017 Annual Conference.  This year’s conference will focus on the future of payments and will provide the insights and direction that credit unions need to be ready for the many technological advancements coming soon that will impact their institutions and their relationships with members.

“CSCU has held an annual meeting for over 25 years and for the first 20 of those, the payments industry did not change that much,” says CSCU president, Bob Hackney.  “During the past five years the industry has been inundated by countless new technological innovations changing the way members pay for their products and services and connect with their financial institution.  The payments landscape is rapidly evolving and can be interesting to look at, but it also has created a lot of confusion so we designed our 2017 conference to address how the changes today and in the future will impact credit unions.”

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