Posted: Feb 2, 2018
Categories: Marketing, Social Media
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5 Steps to Take During a Social Media Crisis

[Editor's Note: This article was previously published on “Anthem”, the online News & Info site of the Northwest Credit Union Association, and has been modified.]

Today, the consensus is that it is integral for you to have a strong online presence if you want to build a strong brand. With so much information being consumed online, it is almost impossible to build a brand without incorporating social media, a blog and/or a website into your content marketing strategy. According to a blog post on, statistics show that “53% of Americans who follow brands on social media are more loyal to those brands; 71% of consumers who have a good social media service experience with a brand are likely to recommend it to others and 33% of people prefer to contact a company through social media as opposed to by phone.”

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Posted: Jan 18, 2018
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Author: Alexis Nab

Trellance's Optimize Credit Line Increase Program plays a pivotal role

Texas-based Randolph Brooks FCU strives to offer the best-in-class financial solutions to its members.  However, while their quarterly business reviews showed that their credit card program was performing well in comparison to their credit union peers, they wanted to achieve more from their program.  “Through strategic analysis, we identified slower card acquisition and transaction growth than what is expected of a portfolio of our size”, noted Deana Bartel, Vice President of Payments Services.

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Posted: Jan 3, 2018
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Author: Lou Grilli

The Trellance Team weighs in on what's to come

As hard as it is to believe, it’s once again time to start in on all our New Year’s resolutions. But first, we wanted to step back and share our predictions for 2018. The thought leaders of Trellance gazed deeply into their crystal balls and came up with their vision for what might happen in this new year, and the implications for the credit union community.

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Posted: Dec 18, 2017
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It isn’t every day that we have such awesome news to share on ThePaymentsReview; and fortunately today is one of those days. The PaymentsReview is proud to announce a new company, Trellance.

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Posted: Oct 26, 2017
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5 Tips for Building Brand Recognition

(Editor’s Note: This article was previously published on CU Insight)

Back in the day, the standard to having the ultimate brand recognition was making your brand a “household name” meaning it would become a staple or necessity in homes, such as Kleenex and Band-Aids. Today, the standard is making it a verb, that is your brand becomes the word that names the action that is being taken. We no longer ask did you research it, we ask did you “Google” it. And in the payments space, we have observed the PayPal owned Venmo, the peer-to-peer (P2P) payment option of choice for many millennials, achieve this status in a relatively short period of time. We now say “Venmo” me the money.

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