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Posted: Aug 31, 2017
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Author: Alexis Nab

A perspective from someone in your target market

Editor's Note: This article was previously published on CUInsight.com and has been modified.

I have a confession to make - I am a millennial. But I’ll let you in on a secret, I’m not that millennial. The one you read about in online articles. See, despite the fact that I love my ridiculously priced Starbucks drinks or know the whereabouts of my phone 99% of the time, who you are reading about in these articles, isn’t my identity - I’m more than just a buzzword.

 

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Posted: Jul 27, 2017
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Back to School campaigns can be rewarding for credit unions and their members.

Back to school planning is in full swing in many parts of the U.S. Didn’t kids just get out of school? How can it be time to think about purchasing glue sticks, crayons, gym shoes, clothes, and other back to school expenses such as vaccinations, health exams and sports equipment for fall sports when it’s the middle of summer?  This time should be filled with making memories from family vacations, taking a trip to the County or State Fair, or hosting cookouts in the backyard with friends and neighbors.
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Posted: Jun 30, 2017
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Author: Lou Grilli

Credit unions should step up rewards programs and member communications.

When anything solid turns into a gas without first becoming liquid, that's sublimation, according to Wikipedia. When the surface layer of snow or ice turns into fog or steam without melting, this is an example of sublimation. What does this have to do with payments? If the topic is Internet of Things (IoT) then sublimation is the word thrown around a lot to describe the disappearance of the financial institutions’ branding.
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Posted: May 30, 2017
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Why content is the most powerful tool in building & maintaining your brand

They say “cash is king” but so is content in the world of marketing. PR & communications plans have evolved from the days when our focus was solely on press releases, print ads, radio and TV commercials and a website describing our products and services. Today, a good PR & Communications plan still incorporates these elements, but it is largely focused on content creation, distribution and management that goes beyond selling and into positioning your brand as an expert in the market. In fact, it may be more accurate to refer to these plans as content marketing plans; and they play an even bigger role in driving your overall marketing strategy.

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Posted: May 10, 2017
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How getting your employees involved can help to grow your CU's brand

Social Media has become a mainstay in the way we communicate today. Recent statistics on SocialMediaToday.com, states that there are 1.9 billion unique monthly users on Facebook; 1 billion on YouTube; 600 million on Instagram; 317 million on Twitter; 106 million on LinkedIn and millions of users joining many other channels monthly. With these numbers, there are very few people who would argue against the fact that social media has become an essential means of communicating. The magnitude of this is emphasized when we experience the impact of information “going viral”. In seconds, the world is watching.

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