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Posted: Apr 16, 2018
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5 Best Practices for Building Your Brand Online

[Editor's Note: This article was previously published in CUES Skybox, and has been modified.]

“Are you using social media?” Often when a credit union’s management is asked this question the answer is almost always a resounding yes! However, for some, this ‘yes’ just confirms that the credit union has established a Twitter account, or that a Facebook page exists. It doesn’t mean that the credit union is engaged or actively participating in the social media space – meaning posting relevant, value-added content consistently; responding to comments from your members timely and/or garnering qualified leads from your social media presence. More importantly, having a Facebook/Instagram/Twitter page doesn’t mean that you are a part of the online conversation; if your social content is static, your credit union’s products and services are probably not being mentioned in any of the threads. Also, your brand does not show up in relevant searches by prospective or existing members or in any online reviews that inform potential members.

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Posted: Apr 2, 2018
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Author: Lou Grilli

Card-cracking, also called card-popping, is one of the fastest growing forms of card fraud that no one’s heard of, and its hitting credit unions. Card cracking takes on many forms, but the most common is college students allowing a fraudster to have their debit card number and login information in exchange for some payment, and then deposit bad checks or run up charges, and have the student claim the card was lost or stolen. It’s a form of friendly fraud that’s not very friendly, and the temptation cost 9 Florida Gators their football careers.

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Posted: Jan 29, 2018
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In keeping with the tradition started last year, where we scored how well we did on the previous year’s predictions, here is a look at what we thought was going to happen in 2017, versus what really did.

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Posted: Jan 18, 2018
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Credit Unions will work together, through CUSOs, to aggregate data across multiple credit unions, sharing needs, sharing staff expertise, and sharing solutions.

“In 2018, we believe our member credit unions will be focused on growth strategies and remaining profitable” according to Tom Davis, President and CEO of Trellance. In a recent interview on CU Today, Tom stated that credit unions will be “concentrating on ways to generate and increase non-interest income, improve earnings, acquire new—primarily younger—members and decrease fraud.”

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Posted: Jan 3, 2018
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Author: Lou Grilli

The Trellance Team weighs in on what's to come

As hard as it is to believe, it’s once again time to start in on all our New Year’s resolutions. But first, we wanted to step back and share our predictions for 2018. The thought leaders of Trellance gazed deeply into their crystal balls and came up with their vision for what might happen in this new year, and the implications for the credit union community.

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