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Posted: Mar 28, 2017
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Increase in Year-over-Year Outstandings from $115m to $133m

There is no doubt that the consensus across the financial industry is that we are all operating in a competitive market place. However, those in the know understand that competition brings opportunity to grow to levels beyond what we thought possible.  This was the sentiment expressed by Chris Slane, Director of Payments at Chartway Federal Credit Union, one of the country’s leading credit unions. “Credit unions are conservative,” Slane noted.  “There is a lot of risk aversion in the industry particularly regarding credit limit increases and members defaulting … but in order for us to elevate the industry we have to be prepared to take the risks; we have to get beyond the narrative of evading any option which might impose a loss and start getting into psychology of growth through strategic risk.  We need to be willing to step out of our comfort zone and meet the members where they are.” Slane, along with Denise Bennett, Chartway’s VISA Consultant, shared the process that lead to a successful Credit Line Increase Program (CLIP) with their strategic partner, CSCU.

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Posted: Mar 22, 2017
Categories: Regulations
Comments: 2
Author: Tom Davis

European Union opening up banking services to fintech providers.

The European Union (EU) is undergoing sweeping changes to open up banking services to fintech providers, by mandating access to account holders’ data and bypassing traditional payments rails. This potential game-changer, PSD2, will allow consumers to use Facebook or Google to pay their bills, and force credit unions and banks to change the way they do business.

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Posted: Mar 15, 2017
Comments: 2
Author: Lou Grilli

20% of U.S. households still take pen to paper to pay their bills.

Check usage still remains a favorite way to pay by many credit union members, and not necessarily just older members. While online bill pay has been taken up by 4 out of 5 households that still leaves 20% of the population writing checks to pay bills. And we’ve all been behind the person in the grocery store line waiting for the final item to be scanned before pulling out the check book, register and a pen.

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Posted: Mar 7, 2017
Comments: 0

A significant 16% year-over-year increase in interest income on balances.

As competition increases in the financial industry, more credit unions are embracing new marketing strategies to drive revenue and grow their business portfolios. Marketing support has become one of the most sought after business resource among credit unions who wouldn’t normally employ special marketing campaigns. Some have found it more beneficial and cost-effective to outsource this function or seek assistance from external providers to execute campaigns. President of PeoplesChoice Credit Union, Luke Labbe shares his experience in using CSCU’s 12 month marketing program, Optimize Portfolio Growth Solutions, to re-energize their 25 year old card program.
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Posted: Feb 26, 2017
Comments: 0
Author: Paul Castner

"Insights Wall" & Albert Einstein Set the Stage for New "Payments Simplified" Branding

Washington, D.C. (February 26, 2017) - CSCU launched its new brand platform: “Payments Simplified,” on Sunday at the Governmental Affairs Conference (GAC) 2017 in Washington, D.C. Included in the debut is an exciting new CSCU trade show experience designed to reflect the organization’s revised brand positioning. 

"The clean, graphic look illustrates CSCU’s ability to simplify payments, while the 3-dimensional design expresses the depth of CSCU’s expertise in payments," says Antonio Hill, CSCU Vice President of Marketing.  "The use of white and grays together with CSCU blue is a distinctive approach that will help CSCU stand out from competitors in the credit union space," Hill explains. Central to CSCU delivering on its brand promise of simplifying payments is its partnership with global card processor FIS; comprehensive thought leadership initiatives for credit unions leaders; plus the know-how that comes from the experts at CSCU’s Optimize Consulting Services.  

A major focus at CSCU's booth is the introduction of the “Insights Wall,” where visitors walk up to the wall and pull out an “Insights Card” from pockets or envelopes adhered to the wall.  Each card provides a brief insight on critical topics that are impacting credit unions today and in the future.  A person pulling an insights card could win a Starbuck’s gift card if they were lucky to select a winning card.  Additionally, to help with telling the story of simplifying complexity, CSCU has brought Dr. Albert Einstein back to life.  Arguably the smartest person to inhabit Earth, Einstein will assist booth visitors with selecting insights cards and in taking selfies. Hill points out that it was Einstein who said, “The definition of genius is taking the complex and making it simple,” a quote that provided inspiration for the new brand campaign.

Following Are The Insights Featured On The CSCU Insights Cards at GAC -



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