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Posted: May 30, 2017
Categories: Marketing
Comments: 0

Why content is the most powerful tool in building & maintaining your brand

They say “cash is king” but so is content in the world of marketing. PR & communications plans have evolved from the days when our focus was solely on press releases, print ads, radio and TV commercials and a website describing our products and services. Today, a good PR & Communications plan still incorporates these elements, but it is largely focused on content creation, distribution and management that goes beyond selling and into positioning your brand as an expert in the market. In fact, it may be more accurate to refer to these plans as content marketing plans; and they play an even bigger role in driving your overall marketing strategy.

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Posted: May 25, 2017
Comments: 0
Author: Lou Grilli

Data thieves turn to Bluetooth technology at the gas pump.

Going old school for a moment to copy an expression used by Maxwell Smart, Agent 86 for Control, who ended most shows by lamenting about the bad guys: “If only they had used their powers for good instead of evil”. And so it goes in the case of the internet of things.

Skimmers have been a source of breached credit and debit cards since before 2010. Primitive skimmers were bulky and unreliable. Later skimmers that were inserted behind the cover of the gas pump or the ATM were not easily detected. Having security tape with a warning “Please report any broken seals to the cashier“ puts the burden on the customer to be wary of, and alert for skimmers, and put a damper on the rapid growth of skimmers at the pump – that is, until the internet of things came into popularity.

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Posted: May 18, 2017
Categories: Emerging Payments
Comments: 0
Author: Tom Davis

Jim McCarthy of Visa says it's possible during CSCU Annual Conference!

Technology like artificial intelligence sounds futuristic, but changes in technology move a lot faster than it seems. ATMs took 18 years to become ubiquitous. Nothing moves as quickly as it feels, but when you look back it seems like it just happened overnight. We still hear that mobile is the future, but really mobile is today – there are more mobile phones on this planet (7.19 billion) than there are humans. It won’t be long before artificial intelligence is integrated in our lives. This was the topic of a presentation by VISA Global Head of Innovation & Strategic Partnerships Jim McCarthy at CSCU’s annual conference. Jim described an example that’s already in place today - Blackrock, the world’s largest equities asset manager, is replacing human stock pickers with artificial intelligence. Robots are now managing mutual funds.
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Posted: May 10, 2017
Categories: Marketing
Comments: 0

How getting your employees involved can help to grow your CU's brand

Social Media has become a mainstay in the way we communicate today. Recent statistics on SocialMediaToday.com, states that there are 1.9 billion unique monthly users on Facebook; 1 billion on YouTube; 600 million on Instagram; 317 million on Twitter; 106 million on LinkedIn and millions of users joining many other channels monthly. With these numbers, there are very few people who would argue against the fact that social media has become an essential means of communicating. The magnitude of this is emphasized when we experience the impact of information “going viral”. In seconds, the world is watching.

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Posted: May 4, 2017
Comments: 0
Author: Paul Castner

Fact: The number of connected devices is expected to pass 50 billion by 2020.

“Start with a device, such as a Brita filtered water pitcher, provide a power source (such as a battery), add the ability to communicate (such as Wi-Fi or Bluetooth), install a sensor (in this case, the ability for the water pitcher to measure how much water has been poured since the last time the filter was replaced), and add intelligence (in the form of a microprocessor) and you have the very definition of a connected device.” That was the explanation that Tom Davis, SVP Finance and Technology at CSCU, gave to start off his keynote session at CSCU’s recently held 2017 Annual Conference that focused on the future of payments. The Brita Infinity water pitcher is just one example of a connected device. The number of connected devices is expected to pass 50 billion by the year 2020, according to Davis.

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