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Posted: Jan 15, 2019
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Author: Ann Farrell

Understanding your members’ behavior gives you the opportunity to serve them effectively and in turn, increases your bottom line. Unfortunately, it is not uncommon for credit unions to overlook existing cardholders as a significant opportunity to help stimulate portfolio growth and increase profitability. With the use of data, you can identify trends that will help you to ensure that you are offering the right incentives, rewards, and services that will not only retain your existing cardholders, but also attract new prospects.

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Posted: Jan 26, 2017
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Author: Barney Moore

An impressive 20.5% year-over-year revenue increase grabs the board's attention.

[Editor's Note: This article was updated to reflect our current company name, Trellance.]

Over the past five years, the payments landscape has rapidly evolved and many credit unions are now taking advantage of various initiatives and solutions to remain relevant and improve their business portfolios. One credit union in particular has experienced significant growth in business after partnering with Trellance. ProMedica Federal Credit Union’s Marketing/Business Development Director, Chris Tarsha, shares the experience of being a part of Trellance’s Optimize Program. He and his team used the Portfolio Growth Solutions (PGS) product with expert guidance from their Trellance portfolio consultant.

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