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Posted: Jan 15, 2019
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Author: Ann Farrell

Understanding your members’ behavior gives you the opportunity to serve them effectively and in turn, increases your bottom line. Unfortunately, it is not uncommon for credit unions to overlook existing cardholders as a significant opportunity to help stimulate portfolio growth and increase profitability. With the use of data, you can identify trends that will help you to ensure that you are offering the right incentives, rewards, and services that will not only retain your existing cardholders, but also attract new prospects.

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Posted: Jan 18, 2018
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Author: Alexis Nab

Trellance's Optimize Credit Line Increase Program plays a pivotal role

Texas-based Randolph Brooks FCU strives to offer the best-in-class financial solutions to its members.  However, while their quarterly business reviews showed that their credit card program was performing well in comparison to their credit union peers, they wanted to achieve more from their program.  “Through strategic analysis, we identified slower card acquisition and transaction growth than what is expected of a portfolio of our size”, noted Deana Bartel, Vice President of Payments Services.

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Posted: Jan 12, 2018
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Recent performance data from NCUA and Callahan & Associates show several positive trends. But looks can be deceiving.

The role of the Portfolio Consultant at Trellance means being able to paint the picture for member/owner credit unions as to exactly how their credit card portfolio is performing. Each quarter, average credit union performance is released, which for the last very many quarters have all shown positive trends.

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Posted: Mar 28, 2017
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Author: Kristen Feazell

Increase in Year-over-Year Outstandings from $115m to $133m

[Editor's Note: This article was updated to reflect our current company name, Trellance.]

There is no doubt that the consensus across the financial industry is that we are all operating in a competitive market place. However, those in the know understand that competition brings opportunity to grow to levels beyond what we thought possible.  This was the sentiment expressed by Chris Slane, Director of Payments at Chartway Federal Credit Union, one of the country’s leading credit unions. “Credit unions are conservative,” Slane noted.  “There is a lot of risk aversion in the industry particularly regarding credit limit increases and members defaulting … but in order for us to elevate the industry we have to be prepared to take the risks; we have to get beyond the narrative of evading any option which might impose a loss and start getting into psychology of growth through strategic risk.  We need to be willing to step out of our comfort zone and meet the members where they are.” Slane, along with Denise Bennett, Chartway’s VISA Consultant, shared the process that lead to a successful Credit Line Increase Program (CLIP) with their strategic partner, Trellance.

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Posted: Mar 7, 2017
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Author: Kristen Feazell

A significant 16% year-over-year increase in interest income on balances.

[Editor's Note: This article was updated to reflect our current company name, Trellance.]

As competition increases in the financial industry, more credit unions are embracing new marketing strategies to drive revenue and grow their business portfolios. Marketing support has become one of the most sought after business resource among credit unions who wouldn’t normally employ special marketing campaigns. Some have found it more beneficial and cost-effective to outsource this function or seek assistance from external providers to execute campaigns. President of PeoplesChoice Credit Union, Luke Labbe shares his experience in using Trellance’s 12 month marketing program, Optimize Portfolio Growth Solutions, to re-energize their 25 year old card program.

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