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Posted: Mar 5, 2019
Comments: 0
Author: Erika Hill

Enhancing member experience has been the subject of many blogs and white papers, and there is a reason why this topic is so popular. In fact, there are three good reasons why this topic is especially relevant now.

  1. Competition - Competition among financial institutions, challenger and online banks is getting fierce. Banks and online financial institutions like Marcus and Ally need your members’ deposits to fund their loan activity and are offering higher returns for their business. Also, the huge credit card issuers want to put their cards in your members’ wallets and are enticing them to do so with sign-up bonuses. Plus, every financial institution wants your best members’ loan activity on their income sheets.
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Posted: Nov 1, 2018
Comments: 0

Why Embracing Lifelong Learning Is The Best Gift You Can Give To Your Professional Self

[Editor’s Note: This article was previously published on CUInsight, and has been modified.]

During my recent presentation at Trellance’s Payments Academy, I spoke about the importance of embracing thought leadership in building a personal brand. I challenged the attendees to ask themselves, “What do I want to be known for?” This sparked a conversation among the presenters and attendees about what makes someone an expert. The consensus was that years of experience in your field is just one of the main ingredients in claiming expertise. The other essential component is the expert’s ability to remain relevant and knowledgeable on his/her area(s) of expertise in this ever-changing landscape.

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Posted: Oct 15, 2018
Categories: Consulting
Comments: 0
Author: Lou Grilli

Simple Steps To Make More Informed Decisions And Enhance Member Experience

There is lots of buzz about big data and data analytics, but all the data in the world does no good unless it’s being used. Credit unions are behind retail and online companies in using data to make informed decisions. For example, if your forms, such as a HELOC application, do not have the fields for name, address, etc. already filled in for your members, that indicates that you are probably not using your data. You should already know this information about your members. Save them the hassle and give them the option of updating if necessary.

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Posted: Aug 8, 2018
Categories: Marketing
Comments: 0

Drive ROI Through Creative Marketing Automation Strategies

[Editor's Note: This article was previously published in CUInsight, and has been modified.]

The U.S. credit union movement has seen record growth in the past year and now boasts more than 110 million members, one-third of the U.S. population. Sounds good? The caveat…when comparing credit union’s market share of total assets to large and small banking institutions, they only have about 7% of the assets (FDIC, NCUA & CUNA source). Americans may be joining credit unions but it has been difficult getting them to handle most of their financial needs at the credit union.

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Posted: Jul 18, 2018
Categories: Regulations
Comments: 0

ThePaymentsReview continues a new feature that highlights regulatory topics important to credit unions.

When one thinks of ADA accessibility, sidewalk ramps, disabled parking spaces, and wheel chair access immediately comes to mind. What about websites?

The Americans with Disabilities Act (ADA) sets standards for accessibility for people with disabilities to all commercial and public entities that have “places of public accommodation”. In 2010, the Department of Justice proposed that the definition of places of public accommodation could include the internet, and hence, websites of commercial and public entities.

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