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Posted: Sep 28, 2017
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Is your credit union prepared to capitalize on increases in member spending?

Back to School is over, Fall and pumpkin spice are in the air, and your members are already thinking about holiday purchases, and it’s only the end of September.  If you have a co-worker who has marked the employee break room calendar with a countdown of the number of paychecks left before the holidays, now is the time for your credit union to create holiday credit and debit usage campaigns to compete for transactions, and capture the projected increase in holiday spending this year.
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Posted: Aug 31, 2017
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Author: Alexis Nab

A perspective from someone in your target market

Editor's Note: This article was previously published on CUInsight.com and has been modified.

I have a confession to make - I am a millennial. But I’ll let you in on a secret, I’m not that millennial. The one you read about in online articles. See, despite the fact that I love my ridiculously priced Starbucks drinks or know the whereabouts of my phone 99% of the time, who you are reading about in these articles, isn’t my identity - I’m more than just a buzzword.

 

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Posted: Jul 27, 2017
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Back to School campaigns can be rewarding for credit unions and their members.

Back to school planning is in full swing in many parts of the U.S. Didn’t kids just get out of school? How can it be time to think about purchasing glue sticks, crayons, gym shoes, clothes, and other back to school expenses such as vaccinations, health exams and sports equipment for fall sports when it’s the middle of summer?  This time should be filled with making memories from family vacations, taking a trip to the County or State Fair, or hosting cookouts in the backyard with friends and neighbors.
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Posted: May 10, 2017
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How getting your employees involved can help to grow your CU's brand

Social Media has become a mainstay in the way we communicate today. Recent statistics on SocialMediaToday.com, states that there are 1.9 billion unique monthly users on Facebook; 1 billion on YouTube; 600 million on Instagram; 317 million on Twitter; 106 million on LinkedIn and millions of users joining many other channels monthly. With these numbers, there are very few people who would argue against the fact that social media has become an essential means of communicating. The magnitude of this is emphasized when we experience the impact of information “going viral”. In seconds, the world is watching.

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Posted: Apr 26, 2017
Categories: Millennials, Marketing
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Author: Paul Castner

Generational Marketing Expert Jason Dorsey Keynotes at the 2017 CSCU Annual Conference

“Things are going to change; credit unions can adapt or be left behind”. That was the message Jason Dorsey had for the over 350+ credit union attendees at CSCU’s 2017 Annual Conference. “If you don’t win in digital, there is no credit union” referring to the propensity for younger generations, millennials and Gen Z (those born since 1996) to use mobile for just about every aspect of their lives. “Opening up a new account is not exciting to a millennial”.  When attending an event, the first question a millennial asks is, “What’s the hashtag?”

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