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Posted: Feb 16, 2017
Comments: 0
Author: Lou Grilli

Educating and motivating members to make smart choices is good business for credit unions.

New Year’s Resolutions often include some promise to start saving money. Easier said than done. The average American age 40 or under says there's nearly a 50% chance they would not be able come up with $2,000 next month if there were an emergency, according to CNN Money. This in turn causes family stress that replacing the A/C, or a trip to the emergency room would finically devastate the household. This is why many companies and banks are providing services to help individuals create and stick with a savings plan.

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Posted: Jan 17, 2017
Comments: 0
Author: Paul Castner

Focus will be on the future of payments. Featured presenters announced.

CSCU announced the theme and featured presenters for the CSCU 2017 Annual Conference.  This year’s conference will focus on the future of payments and will provide the insights and direction that credit unions need to be ready for the many technological advancements coming soon that will impact their institutions and their relationships with members.

“CSCU has held an annual meeting for over 25 years and for the first 20 of those, the payments industry did not change that much,” says CSCU president, Bob Hackney.  “During the past five years the industry has been inundated by countless new technological innovations changing the way members pay for their products and services and connect with their financial institution.  The payments landscape is rapidly evolving and can be interesting to look at, but it also has created a lot of confusion so we designed our 2017 conference to address how the changes today and in the future will impact credit unions.”

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CSCU News and Insights

Posted: Aug 11, 2016
Categories: Millennials
Comments: 0
Author: Paul Castner

Thoughts About Big Data vs. Little Data and Ideas on Millennial Marketing

Recently published thought leadership articles from CSCU have appeared in key credit union trade publications and/or websites that we thought you would find interesting and thought-provoking.  First, more marketing insights on millennials.  Based on what CSCU's Lou Grilli reports, millennials would rather visit a dentist than listen to a financial institution's sales pitch.  Most in the credit union space agree that the opportunity to attract millennials as new members is huge but figuring out how to engage them is a challenge. Millennials can be difficult to reach and don’t trust much of the information being thrown at them.  However, despite the challenges it is possible to achieve success as Lou outlines some tactics designed to reach new members through the social media channels they trust, guiding them to the information they want, and offering products that meet their needs.   Click here to read this article from the Payments Journal.  The second article is on CU Insight and takes a open-minded view of  the role of big data vs. little data within credit unions.  A question you should be asking, is the expense and complexity of big data necessary when capitalizing on little data is all your credit union may need?  Read all about it at CU Insight.

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