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Posted: Jun 8, 2018
Comments: 0
Author: Lou Grilli

[Editor's Note: This article was previously published in CUInsight, and has been modified.]

Credit unions think of branding in terms of advertising, mailings, inserts, logos and social media. However, payments, and all the touch points associated with digital and plastic payments, are an equally important part of a credit union’s brand.

Credit Union marketers are diligent in ensuring that the brand is consistent throughout all aspects of member contact. So, signage, logos, websites, mobile and online banking platforms are all inspected for consistency with the brand. Payments should also be included in this thought process.

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Posted: Feb 27, 2018
Categories: Debit Cards
Comments: 0
Author: Lou Grilli

If decoupled debit continues to gain acceptance among merchants, it will have an impact on issuers' card revenues.

[Editor's Note: This article was previously published in CU Insight, and has been modified.]

A few merchants have found that decoupled debit cards have helped to reduce the cost of payments acceptance without inconveniencing shoppers. This solution offers a significantly cheaper alternative for the merchant since payment bypasses the traditional payment rails, and instead uses ACH (Automated Clearing House) for payment from any of the shopper’s bank accounts. Whereas a merchant would typically pay its processor a 3% fee for the cost of processing a bank’s card, the fee to a third-party provider to handle the ACH is 0.8% and is capped at $5, and larger merchants can get even lower rates.

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Posted: Feb 21, 2018
Comments: 0
Author: Lou Grilli

Use of debit continues to grow as consumers shift their cash and check spend to the convenience of plastic. According to the Fed, the number of debit payments increased from 56.5 billion in 2012 to 69.5 billion in 2015, the largest increase in the number of payments among the payment types. More recently, and more relevantly, Trellance credit unions saw their Visa Signature Debit transactions grow year over year in January 2018 by 8.83%. Yet at the same time, credit unions are seeing a decline in average debit interchange. So, what is going on?

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Posted: Jan 29, 2018
Comments: 0

In keeping with the tradition started last year, where we scored how well we did on the previous year’s predictions, here is a look at what we thought was going to happen in 2017, versus what really did.

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Posted: Jun 8, 2017
Comments: 0
Author: Paul Castner

Google's Loren Hudziak says look at what's possible and then go beyond that.

“To make technological break-throughs, we need to reconstruct the mental model we have about technology. We can’t look at technology based on how it affects what we do, in our daily lives or in the credit union industry. There are concepts people have heard of, understand somewhat, but still view them through today’s lenses, instead of a view to the future.” Google Solutions Architect Loren Hudziak gave a historic example of this concept to the 350+ credit union attendees during the 2017 CSCU annual conference.
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