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Posted: Jan 15, 2019
Categories: Credit Cards
Comments: 0
Author: Ann Farrell

Understanding your members’ behavior gives you the opportunity to serve them effectively and in turn, increases your bottom line. Unfortunately, it is not uncommon for credit unions to overlook existing cardholders as a significant opportunity to help stimulate portfolio growth and increase profitability. With the use of data, you can identify trends that will help you to ensure that you are offering the right incentives, rewards, and services that will not only retain your existing cardholders, but also attract new prospects.

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Posted: Aug 31, 2017
Comments: 0
Author: Alexis Nab

A perspective from someone in your target market

Editor's Note: This article was previously published on CUInsight.com and has been modified.

I have a confession to make - I am a millennial. But I’ll let you in on a secret, I’m not that millennial. The one you read about in online articles. See, despite the fact that I love my ridiculously priced Starbucks drinks or know the whereabouts of my phone 99% of the time, who you are reading about in these articles, isn’t my identity - I’m more than just a buzzword.

 

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Posted: Jul 27, 2017
Comments: 0

Back to School campaigns can be rewarding for credit unions and their members.

Back to school planning is in full swing in many parts of the U.S. Didn’t kids just get out of school? How can it be time to think about purchasing glue sticks, crayons, gym shoes, clothes, and other back to school expenses such as vaccinations, health exams and sports equipment for fall sports when it’s the middle of summer?  This time should be filled with making memories from family vacations, taking a trip to the County or State Fair, or hosting cookouts in the backyard with friends and neighbors.
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Posted: Jun 30, 2017
Comments: 0
Author: Lou Grilli

Credit unions should step up rewards programs and member communications.

When anything solid turns into a gas without first becoming liquid, that's sublimation, according to Wikipedia. When the surface layer of snow or ice turns into fog or steam without melting, this is an example of sublimation. What does this have to do with payments? If the topic is Internet of Things (IoT) then sublimation is the word thrown around a lot to describe the disappearance of the financial institutions’ branding.
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Posted: Mar 15, 2017
Comments: 2
Author: Lou Grilli

20% of U.S. households still take pen to paper to pay their bills.

Check usage still remains a favorite way to pay by many credit union members, and not necessarily just older members. While online bill pay has been taken up by 4 out of 5 households that still leaves 20% of the population writing checks to pay bills. And we’ve all been behind the person in the grocery store line waiting for the final item to be scanned before pulling out the check book, register and a pen.

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