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Posted: May 15, 2018
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Author: Lou Grilli

A Look at Zelle, a P2P Solution.

Zelle, the bank-owned P2P payments solution and app which launched late last year, has already achieved a milestone, moving $75 billion across its payments network in 2017. Granted, part of that success is from its previous incarnation as clearXchange, which was white-labeled for the big banks with names like Wells Fargo SurePay and Chase Quick Pay. Now that the brand is singularly named across all its participating financial institutions, with millions being spent on advertising including this one, Zelle hopes to take on Venmo, the highly successful P2P app beloved by millennials and Gen Z. Some credit unions have gotten on board; First Tech FCU, with branches in Oregon, Washington and Idaho and several other states was an early adopter of Zelle, integrating the capability into its mobile banking app.

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Posted: Oct 26, 2017
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5 Tips for Building Brand Recognition

(Editor’s Note: This article was previously published on CU Insight)

Back in the day, the standard to having the ultimate brand recognition was making your brand a “household name” meaning it would become a staple or necessity in homes, such as Kleenex and Band-Aids. Today, the standard is making it a verb, that is your brand becomes the word that names the action that is being taken. We no longer ask did you research it, we ask did you “Google” it. And in the payments space, we have observed the PayPal owned Venmo, the peer-to-peer (P2P) payment option of choice for many millennials, achieve this status in a relatively short period of time. We now say “Venmo” me the money.

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Posted: Aug 2, 2017
Comments: 0
Author: Lou Grilli

It could happen.

There’s been lots of hype claiming that Zelle, the recently launched P2P service by several major banks and credit unions, is the “Venmo killer”, alluding to the fact that financial institutions are staving off the onslaught of tech companies looking to make inroads into the banking industry.

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Posted: Jun 15, 2017
Categories: Emerging Payments
Comments: 0
Author: Lou Grilli

The Growth of ACH and the Decline of the Personal Check

[Editor's Note: This article was previously published in CU Management magazine on Cues.org and has been modified]

Two sets of numbers were recently released by NACHA and the FED, respectively: ACH transactions are up over 5%, and checks are declining by 2%. Neither of which are eye-popping numbers, but when taken together, raises the question: what does this mean for credit unions?

First a deeper dive into the growth of ACH. NACHA is a not-for-profit responsible for managing, governing and administering the ACH network. The most recent numbers from NACHA’s president, Janet Estep, claimed that ACH transaction volume rose 5.3 percent to 25.5 billion, representing a transfer of $43.7 trillion. While 5.4% growth sounds slightly anemic, a denominator in the billions takes a big numerator just to move a few percentage points. And to complete the math, that’s an average transaction of $1,748.

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